Expert Marketers Debate Whether the Global Brand is Dead

Expert Marketers Debate Whether the Global Brand is DeadChurchill Club - Santa Clara Marriott HotelSpeakers:Jonathan BecherCMO, SAPNora DenzelSenior VP, Big Data, Social Design and Marketing, IntuitAnne GlobeCMO, DreamWorks AnimationLorraine TwohillVP Global Marketing, GoogleModerator:Laura McLellanResearch VP; Agenda Manager, Marketing Disciplines Program, GartnerSocial media, big data, and other disruptive technologies have turned traditional marketing on its ear. The CMO’s role is expanding beyond brand responsibility to include aspects such as corporate culture, and even the voice of the customer. In addition, marketing is now purchasing significant technology and services from their own budgets, and, according to Gartner, within five years will spend more on IT than the CIO. Come and hear what’s top of mind for the CMOs of DreamWorks Animation, Google, Intuit and SAP as they look toward 2013 and beyond. Presented back-to-back with the CIO Agenda 2013 program on July 24, these two conversations with a common theme are sure to leave you with fresh insights and new ideas.