Facebook: Word of Mouth on Steroids

Facebook: Word of Mouth on SteroidsL2 - NYU Stern School of BusinessThe Impact of Social on Your Media PlanSocial Media Planning on Facebook with Buddy Media chairman and CEO Michael Lazerow.This half-day L2 clinic helps managers navigate seismic shifts in technology, media, and consumer behavior to build robust media plans for their brands that are dynamic in nature and ROI accountable. The clinic covers industry-wide trends in digital and social media, best practices in online media planning and tactical suggestions for allocating media spending in 2011.