Patagonia to Stop Offering Custom Corporate Logos on Products

Patagonia to Stop Offering CustomCorporate Logos on Products .Patagonia has announced its intention to “[transition]away” from offering corporate logos on its products. .According to a blog post from the brand,adding logos to its gear shortens the lifespan of its products “for trivial reasons.”.People change jobs, and the extra logomakes for an awkward re-gift. Peopletend not to pass logo’d gear down totheir kids, and not everyone wants to bean advertisement on weekends, even ifthey’re proud to go into work on weekdays, Patagonia, via statement.Patagonia also pointed out that its gearwas meant to be “used for decades.” .In 2018 alone, 11.3 million tons oftextiles ended up in landfills, andwe’re not okay being a part of that.Knowing how deeply you care aboutyour colleagues, family and fellow humans,we don’t think you are either, Patagonia, via statement.Patagonia has been offering the customservice to its corporate clients for decades.The company acknowledged that the decisionto end this service will likely “cost [them] somebusiness,” but they’ve “accepted it.”.When we made this decision, we acceptedthat it might cost us some business. But wehope you’ll see this shift for what it is:another of our ongoing efforts to supporta healthy planet—and a call to action. , Patagonia, via statement