Halsey Announces New Beauty and Cosmetics Brand, about-face

Halsey Announces New Beauty andCosmetics Brand, about-face.On January 4, Halsey announced thatshe was launching her own direct-to-consumerbeauty brand, about-face. .The brand is currently availablefor preorder and will launch three differentlines on January 25: face, lip and eye. .The products are entirely vegan-made andrange in price from $17 to $32. .On Twitter, the 26-year-old singer-songwriterwrote that about-face was inspired by herown self-taught makeup journey.many of you know ive done myown makeup for a long time ... I’ve beendoing makeup for myself for most ofmy career (even as far as SFX!), Halsey, via Twitter.Halsey said that “every detail” of the brandwas made by her and that it culminated into the“cool makeup” she wished she had as a kid. .it’s special to me bc I’m not just theface of some company. I’m the Creator,the Head Makeup Artist ... every detailof this from shade names, to productingredients, to packaging was me, Halsey, via Twitter.According to the brand’s website, about-faceis meant to “celebrate every version of us.” .We hand over the reins, givingeveryone the power to representthemselves and celebrate oneanother -- because who knowswhat will happen when you leaninto every dimension of you?, about-face, via website