Americans spend 10 hours per year on shopping apps

Who needs a mall, when you can shop online? According to App Annie, U.S. consumers are spending nearly 50 minutes in shopping apps per month, or 10 hours per year, The top 5 digital-first shopping apps saw more than 60 percent growth in total sessions year-over-year. The top five digital-first apps by time spent in the U.S. during H1 2017 were Amazon, Amazon Shopping, Wish, Etsy and Zulily.