Enhancing the brand value of the Korean Wave 한류의 브랜드 가치 강화

2015: Beginning of Korean Wave 3.0On today's UPFRONT, we have Joo Choun-ki, vice president of World Association for Hallyu Studies, professor Oh In-kyu from Korea University who is also director of Center for Hallyu Studies at Research Institute of Korean Studies and a pop culture critic Michael Hurt to discuss more about the opening of the era of "Korean Wave 3.0" and ways to better globalize Korea to the global society.