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Entrepreneurial Spirit: Playing to America's StrengthsConscious Capitalism - Nob Hill Masonic CenterRoy Spence, Author, It's Not What You Sell, It's What You Stand For, Chairman, GSDM/IdeaCity, CEO,The Purpose Institute, Fedele Bauccio, CEO and co-Founder, Bon Appétit Management Company, and Illumination/Story: Eric Ryan, co-Founder, method, discuss how they find a higher purpose in their business.