Deepika Padukone Hikes Her Fee To Rs. 7.5 Crore For Endorsements

Thanks to a spate of box office blockbusters, Deepika Padukone is in an enviable position of demanding the price she thinks best for her various endorsement deals. The frightfully expensive ad is enough to show off the might of B-Town's beauty and her unmatchable popularity. Having left behind contemporaries like Kareena Kapoor, Priyanka Chopra and Vidya Balan, Dippy baby is truly at the top, the actress has reportedly hiked her price to a whopping Rs 7.5 crore. Isn't that expensive? Well, industry sources say that in fact Kareena, has had to slash her endorsement fee by Rs. 1 crore, but Deepika, despite the high fee, has several leading brands in her kitty. And we think, Deepika with her beauty, those pretty eyes and lissome lips can help enhance a brand's market value. So, is it commendable for an actress to hold her own in an industry that's supposed to be male-dominated. Do let us know about this price hike of Deepika in comments below!