This video has to do with positive choices which is described in the name of the video "Positive Change".Viva Natural Skincare is produced in the UNITED STATES, Viva Vitamin C Serum which is a premium high quality serum for the face and neck was inspired in Italy and later established and produced in the UNITED STATES in a FDA approved center.This product is a positive choice is people are looking for positive change in your skincare routine that will achieve good results.